What has to happen first
For AI Overviews and AI Mode, Google says a page must be indexed and eligible to appear in Search with a snippet. Its page on asking Google to recrawl URLs, last updated December 10, 2025, says crawling can take a few days to a few weeks, that individual URL requests are subject to a quota, and that requesting the same URL several times will not get it crawled faster. For many URLs at once, Google points to a sitemap.
Other assistants publish timing only for crawler settings, not for new pages. OpenAI says it can take about 24 hours after a robots.txt update for ChatGPT search to adjust, and Perplexity says changes to its crawler settings may take up to 24 hours to reflect. Neither figure says how fast a new page gets cited.
Why the timing varies
Being indexed makes a page eligible. Being cited depends on whether it is a better answer to the question than the other sources available, and answers change from one conversation to the next. A new estate planning page competes with court self-help pages, directories, and other firms on day one. The estate planning guide shows the state-level detail that tends to set a page apart.
Checks for a new page
- Confirm in Search Console's URL Inspection tool that the page is indexed.
- Check that it carries no noindex or nosnippet directive.
- Confirm robots.txt allows the search crawlers you want; see which AI crawlers to allow.
- Add it to your sitemap and link to it from the related practice page.
- Start dated question tests once it is indexed, using the method in how to track AI citations.
Go deeper
The AEO guide for law firms covers how to build a page that is worth quoting once it is found.
Common questions
Does requesting indexing in Search Console speed up AI citations?
It asks Google to crawl the page. Google says a crawl request does not guarantee inclusion in results, and that asking repeatedly will not make it faster. Whether an AI feature then uses the page is a separate question that depends on the page itself.
Keep reading
Sources
- Google Search Central, "Ask Google to recrawl your URLs" (last updated December 10, 2025) (linked above)
- Google Search Central, "AI features and your website" (last updated December 10, 2025)
- OpenAI, "Overview of OpenAI crawlers"
- Perplexity, "Perplexity Crawlers"