Opinions we verified
| State | Issued by, title, date | Marketing |
|---|---|---|
| Florida | The Florida Bar, Ethics Opinion 24-1, January 19, 2024 | Yes: AI chatbots and claims that a firm's AI is superior |
| New Jersey | New Jersey Courts, Notice to the Bar, "Preliminary Guidelines on the Use of Artificial Intelligence by New Jersey Lawyers," January 24, 2024 | Mentioned only as a possible future topic, citing RPC 7.2 |
| North Carolina | North Carolina State Bar, 2024 Formal Ethics Opinion 1, "Use of Artificial Intelligence in a Law Practice," November 1, 2024 | No |
| Texas | Professional Ethics Committee, Opinion 705, on a lawyer's use of generative AI, February 2025 | Check the full opinion |
| California | State Bar of California, "Practical Guidance for the Use of Generative Artificial Intelligence in the Practice of Law," first published November 16, 2023; revisions approved May 14, 2026 | No advertising section in the version we reviewed |
| Oregon | Oregon State Bar, Formal Opinion 2025-205, "Artificial Intelligence Tools," February 2025 | No |
The national baseline is ABA Formal Opinion 512, July 29, 2024; see what Opinion 512 means for marketing. Local bars issue guidance too: the New York City Bar Association's Formal Opinion 2024-5, "Generative AI in the Practice of Law," dated August 7, 2024, lists the advertising and solicitation rules among the duties to consider.
What this means for your marketing
Most of these opinions address client work: competence, confidentiality, supervision, and fees. Florida's is the one on this list that speaks directly to advertising. Wherever you practice, your state's advertising rules govern your pages whether or not its AI opinion mentions marketing.
Guidance also changes. California revised its guidance in 2026, so check your bar's ethics opinions page, search it for "artificial intelligence," and note the date of the version you rely on.
Go deeper
The AI search hub for law firms links every state guide, each with that state's advertising rules.
Keep reading
Sources
- The Florida Bar, Ethics Opinion 24-1 (January 19, 2024)
- New Jersey Courts, Notice to the Bar, Preliminary Guidelines on the Use of Artificial Intelligence by New Jersey Lawyers (January 24, 2024)
- North Carolina State Bar, 2024 Formal Ethics Opinion 1 (adopted November 1, 2024)
- Texas Professional Ethics Committee, Opinion 705 (February 2025)
- State Bar of California, Ethics and Technology Resources (revisions approved May 14, 2026)
- State Bar of California, Practical Guidance for the Use of Generative Artificial Intelligence in the Practice of Law
- Oregon State Bar, Formal Opinion 2025-205, "Artificial Intelligence Tools" (February 2025)
- New York City Bar Association, Formal Opinion 2024-5 (August 7, 2024)
- ABA Formal Opinion 512, "Generative Artificial Intelligence Tools" (July 29, 2024)