What drives the price
Scope drives it, not a rate card. Four things decide how much work a firm actually needs:
- Practice areasEach matter type needs its own pages, built around the questions its clients ask.
- MarketsEach county or city you serve has its own courts and local process, so each one needs its own research. The North Carolina guide shows how much one state's rules and procedure add to a page.
- Starting pointRewriting a page that already exists usually takes less work than building one from nothing. A gap review against local competitors shows which you need.
- After launchNew questions, new pages, and updates when the law changes are ongoing work, priced separately from the build.
How our pricing works
Two ways to work, priced separately. A project has a fixed price agreed before work begins, starts at $9,500, and runs 30 to 60 days, with pages delivered in batches as you approve them. A monthly plan starts at $1,500 a month and runs month to month. Market exclusivity comes with most monthly plans; your proposal confirms it and names the practice area and the market.
Starting prices for every service are on our pricing page.
What to be wary of
Google's own advice on hiring an SEO says no one can guarantee a #1 ranking on Google. AI answers also vary by person, place, and day, so a price tied to a promised number of rankings or AI citations is a price for something no one controls. Before you sign with anyone, run through the questions to ask an AEO provider, and decide up front how you will measure the return.
Go deeper
The AEO guide for law firms covers what the work involves, page by page. If you want to judge the writing before paying for anything, request a free rewrite of one of your pages. It arrives by email, and a call is optional.
Common questions
Does a firm pay separately for AEO, GEO, and AI SEO?
It should not have to. The three terms overlap, and one well-built page serves all three goals, so the same page work should not be billed three times.
Does the firm's own time count as a cost?
Yes, and it is worth planning for. In our process you provide 10 to 30 samples of your own writing, answer an intake questionnaire, and review and approve every page before it is published.