You can hire us for any single service below, though most firms pair two or three. They share one method and one rule: no statement about a case, a court or a statute goes live until we have traced it to a primary source and an attorney at your firm has approved it.
Answers for AI search
This is where most engagements begin. For each practice area and each market you serve, we collect the questions people put to search engines and assistants before they book a consultation. Then we publish pages that lead with the answer, so an assistant has something precise to quote and a reader knows what to do next.
- Law firm content, as a project or a monthly plan. Practice-area pages, city and county pages, single-question pages, newsletters and social posts, researched for your practice and published on your own site.
- Voice DNA profile. We study how your attorney writes and record it across 21 dimensions. Each page we draft starts from that record, and the profile stays with your firm.
- Content Intelligence. For firms that already have a writer or an outside agency. We build the content system, hand over a quarter of researched assignments, and refresh them every three months. We do not write the pages.
Background reading, if you want it before anything else: what answer engine optimization means for a law firm, how generative engines decide what to say about your firm, and the search groundwork those answers rest on.
Websites your firm keeps
We design and build law firm websites, choosing Netlify, WordPress or Squarespace to suit your firm, and we write every page ourselves from your Voice DNA profile. Your firm holds the domain, the hosting account, the files and the pages. Lawyer advertising rules shape the plan from the first wireframe rather than arriving as a review at the end.
Video and paid media
A prospective client often meets a firm in a video or an ad before reading a single page. We carry the same approved answers into both.
- Video production. Scripts written from your Voice DNA profile for attorney introductions, practice-area explainers, short answers to common questions, and motion graphics.
- Paid media. Google, Facebook and Instagram, LinkedIn and ChatGPT campaigns, treated as lawyer advertising from the first draft, with each click landing on a page that answers what the person searched for. Your firm pays ad spend separately.
Multi-office firms
A firm with several offices usually has enough pages already. What it lacks is structure: hundreds of pages arranged so an assistant can pull an exact answer and attribute it to the right attorney in the right office. We also account for the advertising rules of every state where you keep an office. The details are on the page for firms with several offices.
How an engagement runs
All of our work moves through the same four steps, each with an approval point for your firm: Authority Asset, Voice DNA, City Intelligence and AEO Creation. Run them once as a fixed-price project that finishes in 30 to 60 days, or keep them going every week on a plan that renews month to month. The pricing page lists where each service starts.
A first step
Most firms begin with the free page rewrite. Pick one page on your site and send it over; we email back a version rewritten for AI search in your attorney's voice, and you decide whether a call is worth having. To read before you send anything, open the guide for your practice area or the AI search guidance for your state.
Common questions
Do you take clients outside the legal field?
No. We only serve law firms and attorneys. That focus is why each service here is planned around bar advertising rules, the consultation process and attorney review.
Can our firm buy a single service?
Yes. Every service can be bought by itself. A Voice DNA profile on its own costs $2,500, and that amount is credited to any engagement your firm begins within 90 days.