Your competitor published a blog post.
You published a blog post.
The firm across town published one too.
All three start with “In today’s ever-evolving legal landscape…”
Your prospects know it’s all ChatGPT. They’re choosing the firm that feels authentic.
That’s not you right now.
And here’s what’s worse:
People aren’t using Google like they used to. They’re asking ChatGPT, Perplexity, and Google’s AI Overview: “Who’s the best personal injury attorney in Phoenix?” or “I need a divorce lawyer in Tampa who handles high-net-worth cases” or “Estate planning attorney near me for blended families.”
If your content sounds generic, you’re invisible.
If it sounds authentically you, you get cited and recommended.
Most firms are playing AI mad libs. We do something completely different.
We analyze 10-30 pages of your actual writing across 13 linguistic dimensions: sentence structure, argumentation style, vocabulary fingerprint, how you transition ideas, how you explain complex concepts, and 8 other communication markers.
Then we train AI to replicate your exact voice.
The result?
Content that sounds like you spent hours writing it. Gets cited by AI platforms. Converts readers into clients. Published consistently. Without you writing a word.
Your clients can’t tell the difference.
Your competitors can’t replicate it.
that sound like you explaining something to an actual client (not "10 tips" listicles)
with real local intelligence (not "we serve the greater metro area" garbage)
in your voice that convert past clients into repeat business and referrals
ready to publish. Your voice, zero time from you
that nurture prospects until they're ready to hire
for client intake, document drafting, whatever makes your firm more efficient
We only work with one firm per practice area per market.
Month-to-month. If we don't deliver, fire us.
Your competitors literally cannot replicate Voice DNA.
Send us a client, get 5% off your bill.
Every week you publish generic AI content (or nothing), potential clients are finding and hiring competitors who sound more authentic.
AI platforms are citing them. Not you.