Project-based pricing. Fixed before you sign.
Three principles that shape every quote we give
We charge for the foundation work we build, not for being on a recurring billing cycle. Most marketing companies sell retainers and stretch the work that matters across 12 months. We do that work in 30 to 90 days and quote it as a single project. If you want ongoing engagement after the foundation is done, that's a separate conversation.
A solo attorney building a foundation in one city has different needs than a multi-attorney firm building across a region. We match scope to your practice area, market complexity, geographic coverage, and content depth. The tier you fit into determines the package size. The specifics of your practice determine the final number.
You see the exact project price before you commit. We don't quote ranges that grow during delivery. We don't bill for scope changes you didn't ask for. The number we quote is the number you pay.
Every project is scoped to your firm. None of them look the same.
Smart Chimp doesn’t sell tiers or pre-sized packages. Every project gets scoped from the gap analysis we run between your site and your top 2-3 competitors. The gaps tell us what to build. The build tells us how many pages, what kind, and how long it takes.
A typical project ranges from 10 to 50+ pages.
Smaller projects deliver in 30 days. Larger ones take up to 90. Some firms need 10 pages to close the most important gaps. Some need 67. Some have a unique mix — fewer city pages but deeper practice area authority, or full geographic coverage but lighter practice area depth. The scope matches your firm, not a price tier.
Four factors drive project size.
Geographic coverage. State, county, city, and neighborhood pages for one market is a different scope than the same coverage across three markets.
Practice area depth. Single practice area at depth is a different scope than five practice areas at lighter coverage.
Market complexity. Highly competitive metros with strong incumbent authority require more pages and more depth than less-saturated markets.
The gap analysis itself. If your top competitors have built substantial content moats, closing the gap takes more pages. If they’ve left obvious openings, fewer pages can do more work.
The strategy call delivers your scope.
On the 30-minute strategy call, we run a preliminary version of the gap analysis, show you what AI search engines currently see when they look at your firm, and walk through what your scoped project would actually include. You leave the call with a clear understanding of what we’d build, why, and what it costs.
Within 48 hours of the call, you receive a scoped proposal with the specific page count, the specific deliverables, the fixed price, and the timeline. No surprises later.
What's in every project, regardless of tier
- Strategic Gap Analysis against your top 2-3 competitors, delivered as a prioritized Excel document
- Voice DNA analysis and your custom Voice Profile
- Every page written in your voice, structured for citation, and technically architected for AI search
- Schema markup, internal linking, and JSON-LD deployed alongside each page
- Change-trigger architecture on volatile content pages so background information agents can monitor your firm
- Unlimited revisions within scope until the voice is right
- Pages published in batches as you approve them, not held for a single launch date
- Market exclusivity in your practice area and metro for the duration of the project
Three ways to pay for your project
Once your project is scoped and the price is fixed, you choose how you want to pay. Three options. Same fixed price, different payment structures, different discounts.
Pay the full project price upfront when you sign. Save 10% off the quoted price. The most attorneys-friendly option — it's how you charge clients who want certainty and the best price, and it's how we charge clients who want the same.
Split the project into two payments — 50% at signing, 50% at the midpoint of your timeline. Save 5% off the quoted price. Balances cash flow against discount value.
Split the project into three payments across the timeline. No discount. Spreads the investment to match cash flow.
Whichever option you choose, the price is fixed when you sign. No scope-creep surprises. No additional billing for revisions within scope
After the foundation: ongoing engagements
The packages are foundation work. Once the foundation is live and getting cited, most firms want to keep building. Ongoing engagements deliver the strategic content that compounds on top of the foundation — content silos, guides, YouTube content, newsjacking, social media, newsletters, and custom GPTs that make your firm more efficient.
Ongoing engagements start at $1,500/month.
Scope is matched to what you actually need, not a fixed deliverable list that may or may not move your needle. Month-to-month. No contracts. If we stop earning it, you stop paying.
After your foundation project completes, we have a strategic conversation about what’s next for your firm. Some firms want monthly content silos. Some want video. Some want fast-turnaround newsjacking when relevant stories break in their practice area. Some want a custom GPT that handles intake routing. We scope the ongoing engagement to your specific needs and give you a fixed monthly price for the work.
Three steps from interest to fixed quote
Once your project is scoped and the price is fixed, you choose how you want to pay. Three options. Same fixed price, different payment structures, different discounts.
We use the call to run the preliminary gap analysis, show you what AI search currently sees, and walk through what your scoped project would include.
Specific page count. Specific deliverables. Fixed price. Timeline. No surprises.
Once you approve the proposal, we send the intake document, request your writing samples, and begin Day 1 of your project.
What's not in the project pricing
To keep the project pricing fixed and honest, the following are not included in the foundation project and would be quoted separately if you want them:
- Web development or theme design (we deliver content; your existing site or web team handles deployment)
- Hosting, domain registration, or CMS subscriptions
- Paid advertising spend or PPC campaign management
- Professional photography or custom video production
- Translation into languages other than English
- Ongoing content production beyond the foundation pages (covered under ongoing engagements)
- YouTube production, newsjacking, social media, or newsletter content (covered under ongoing engagements)
Market exclusivity in your practice area and metro.
Fixed project price, quoted before you sign.
Month-to-month ongoing engagement. No contracts.
Unlimited revisions within scope.
Proprietary methodology. Not an off-the-shelf AI tool.
Referral rewards. 5% off your bill for every firm you refer.
Book the 30-minute strategy call. You’ll leave the call with a clear picture of what your firm’s content infrastructure should look like, where the gaps are against your competitors, and what your scoped proposal will include.