AI search by practice area

Each practice area gets different questions in AI search. Estate planning clients compare documents, injury victims ask what to do in the first days after a crash, and parents ask how custody is decided. These guides show how AEO, GEO, and AI SEO apply to each practice.

Three practices, three first questions

  • Who pays my medical bills after a crash?
  • Can I move out before we sign anything?
  • Do I need a trust, or is a will enough?

Every guide follows the same order: the questions clients ask, why state detail matters, the pages we build, and the advertising care points. For the general method, start with AEO for law firms.

Guides

Why practice comes before place

A firm's best page for a matter does more work than a dozen location pages. We build practice pages first, then add state and market guides where a firm takes clients.

Keep reading

See your firm's new home page, free.

Fill out a short form and we design a new home page for your firm. New website builds are 20% off, content included, through December 31, 2026.