Every figure here comes from a client's own reporting or from search results we observed, and every firm on this page is a small practice. Client names are withheld. How we measure each engagement is on the homepage.
Leads, the number a firm feels
Before the work started, this estate planning practice averaged roughly 25 to 30 web inquiries a month. September 2026 brought 103, its best month on record and more than three times the old baseline. The content behind it answered what people researching wills, trusts and probate actually ask, in plain language, with each related service a click away.
Impressions and citations matter because they put a firm in front of people. Inquiries matter because they become consultations, and consultations become clients. Across our attorney clients, that is the trend we watch most closely, and it keeps moving the right way.
AI search impressions at three small firms
Each card compares the last three months with the three before, from the firm's Google Search Console report on generative AI features.
Family law firm
2.52K about 11 times
Commercial real estate firm
11.1K up 177%
Estate planning firm
6.96K up 69%
An impression means the firm's page showed up where Google's AI features answered a question. It counts exposure, not clicks or signed clients, which is why we report it next to inquiries instead of in place of them. For how we track this, see how a firm can tell whether AI is citing it.
When Google answers with your page
- Three new articles in AI OverviewsFor a North Carolina firm, new pieces covering trusts, settling an estate and transferring property were picked up in Google AI Overviews, with the firm's site listed as a source. More of its pages sat in strong candidate positions for questions about inheritance rights, the two main kinds of trusts and local probate.
- Six articles in a rowIn another legal program, six articles published back to back each showed up in AI Overviews. Clients look at a problem from several sides, so a connected set of answers beats one lucky post.
- A small site holding its ownA regional estate planning and business firm with a reported Domain Authority near 18 reached reported top AI answer candidate positions in its market for questions on stepchildren's inheritance and the choice between revocable and irrevocable trusts. A candidate position is not a verified top ranking.
- A niche firm in a crowded metroOver a three-month window, a small Seattle-area firm's blog posts earned 9,310 impressions in AI search, 1,565 of them from one article on a business law question.
- Three spots on one results pageIn one documented search, a client's site showed inside Google's AI answer, in the source panel beside it and as the first organic result.
How fast it can happen
In examples we have watched, new client pages reached Google's index within one to three hours, and new content appeared in AI answers within hours to days. That is an observation, not a promise; timing depends on the site, the subject and the platform. What makes it possible is the order of the work: the research in our four steps happens before a word is written.
What attorneys tell us
“Ten fold”
A personal injury attorney, describing how much the firm's online presence improved.
Personal injury
More solid leads
A corporate law client, on the inquiries coming in as its marketing came together.
Corporate law
Easier to manage
An attorney on how the firm's marketing systems now run.
Estate planning and business law
“Amazing”
A disability attorney, on the content maps behind a clearer way to explain complex services.
Disability law
These are individual comments from clients, not audited performance figures.
See it on your own site
The quickest way to judge whether this could work for your firm is the free page rewrite: send one page, and we email back a version rewritten for AI search. A call is optional. Starting prices are on our pricing page.
Common questions
Are these results typical?
They come from specific reporting periods at specific small firms, and results vary with the market, the current site and the competition. We show them so you can see the kind of change the work aims for, not as a promise.
What is the difference between an impression, a citation and a lead?
An impression means your page appeared in a search or AI result. A citation means an AI answer named your page as a source. A lead is a person who contacted the firm. We report all three, and the lead is the one that pays the bills.
Can you guarantee our firm will be cited or ranked?
No, and no one can. We build the pages that give an assistant a reason to quote your firm and report what changes, with sources and dates.