This guide is part of our practice-area guides. It covers the questions estate planning clients ask, why state detail matters, and the pages we build.
The questions estate planning clients ask
- Do I need a trust, or is a will enough?
- What happens if I die without a will?
- Who should be guardian for my children?
- What is a power of attorney, and when do I need one?
- How much does an estate plan cost?
- Do I need to update my will after a divorce or a new grandchild?
Most are comparison and decision questions. Pages that lay out the choice honestly, with the factors that decide it, are the ones assistants can quote.
Why state detail decides citations
Estate administration works differently from state to state. In North Carolina, for example, the clerk of superior court in each county acts as judge of probate and handles estate administration; the North Carolina guide covers that in more detail. A national-sounding page misses this, and an AI answer built from it inherits the error.
Pages we build for estate planning firms
- A practice page that names the documents you prepare and who they suit
- A will-or-trust comparison written for your state
- Probate guides for the counties you serve
- Life-event checklists: new parents, marriage, divorce, retirement
- Glossary entries for terms clients look up
Advertising care points
Avoid absolute promises. A revocable trust avoids probate for the assets actually transferred into it, but assets left outside it may still go through probate, so "avoid probate entirely" is rarely accurate for every client. Answer blocks should state the honest version, because they may be quoted alone. For the general rule set, see whether lawyers can use AI to write website content.
Common questions
What should an estate planning firm publish first?
The practice page and a will-or-trust comparison for your state. Those two pages answer the questions most clients ask before calling.
Should we publish pricing?
If you offer flat fees, a clear explanation of what is included helps readers decide. State your own terms accurately and avoid comparisons you cannot substantiate.