AI search for Texas law firms

Six provisions every Texas page has to respect

Rule 7.01(a) bars false or misleading communications about a lawyer's qualifications or services. A statement is misleading if it is substantially likely to create unjustified expectations about the results the lawyer can achieve, or leads a reasonable person to a conclusion with no reasonable factual foundation.

Rule 7.01(g) says that if you advertise a verdict and know it was later reduced or reversed, or the case settled for less, you must state the amount the client actually received, with equal or greater prominence. Comment 10, amended on January 31, 2022, lets a lawyer claim credit for a result only if the lawyer played a substantial role in it.

Rule 7.01(d) requires a required statement or disclaimer to be clear and made in each language used in the communication, so Spanish pages carry their disclaimers in Spanish.

Rule 7.02(a) requires an advertisement to name a lawyer responsible for its content and identify the lawyer's primary practice location. Rule 7.02(b)(1) lets a lawyer certified by the Texas Board of Legal Specialization say so only in the form the rule prescribes. Rule 7.02(c) requires a contingent-fee advertisement to state whether the client will pay other expenses.

Why this matters in AI search: an assistant may quote one sentence with nothing around it. A verdict figure without its outcome, or a specialist claim without the certifying body, is all the reader sees.

Filing with the Advertising Review Committee

Under Rule 7.04(a), unless Rule 7.05 exempts it, an advertisement is filed with the Advertising Review Committee, with an application and fee, no later than ten days after it is disseminated. The State Bar lists a $100 application fee.

Rule 7.05(b) exempts information and links on a law firm website except the homepage contents, unless those are otherwise exempt, and the comments say the whole site must still comply with Rules 7.01 and 7.02. Under Rule 7.04(c), you may seek pre-approval at least thirty days before first dissemination.

What the Professional Ethics Committee has said about AI

The Professional Ethics Committee for the State Bar of Texas issued Opinion 705 in February 2025, on lawyers' use of generative AI. It ties competence to Rule 1.01, asks lawyers to protect confidential information under Rule 1.05, says AI output must be verified before it is relied on, and says lawyers should not charge clients for time saved by AI.

The opinion does not address advertising or website content. Your pages are governed by Part VII whoever drafts them, which is why every page we deliver is approved by the attorney. See how other states have addressed AI for comparison.

Texas questions need Texas answers

National content tells readers to "go to probate court." In Texas, which court that is depends on the county. Under Estates Code 32.002(a), in a county with no statutory probate court or county court at law exercising probate jurisdiction, the county court hears probate, and Section 32.003(a) lets the county judge send a contested matter to an assigned statutory probate judge or to district court. Under Section 32.005(a), where a statutory probate court exists, it has exclusive jurisdiction of all probate proceedings.

We check every court name against its primary source. The estate planning guide shows how that plays out for one practice.

Texas markets

Each market guide covers the county, its courts, and the local questions:

• Houston
• Dallas
• Austin
• San Antonio
• Fort Worth

Houston works across Harris County and its five probate courts. Dallas and Fort Worth share a metro area but not courthouses. Austin splits civil and family courts from probate. San Antonio's probate courts sit in the Bexar County Courthouse.

What we build for Texas firms

• Practice-area pages written to Rules 7.01 and 7.02, with certification language checked against the Texas Board of Legal Specialization
• A homepage drafted with the Rule 7.04 filing in mind
• County pages only where you take clients, with the courts named correctly

Injury firms need the Rule 7.02(c) expense statement on every contingent-fee offer, as the personal injury guide covers. For divorce and custody work, the county decides which courts a page names, as the family law guide explains.

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