AI search for Oregon law firms

Three rules every Oregon page has to respect

RPC 7.1: nothing false or misleading. A lawyer shall not make a false or misleading communication about the lawyer or the lawyer's services. A communication is false or misleading if it contains a material misrepresentation of fact or law, or omits a fact necessary to make the statement considered as a whole not materially misleading. Oregon's rule text lists no separate categories for results or comparisons, so an assistant that lifts one line from your page leaves that line to pass the test alone.

RPC 7.2(c): a responsible lawyer named. Any communication made under Rule 7.2 must include the name and contact information of at least one lawyer or law firm responsible for its content. Naming the attorney in the body, not only the footer, keeps the firm identifiable in the passage an assistant quotes.

Specialist claims fall under RPC 7.1. Oregon's rules list RPC 7.4 as reserved, and the ABA notes that Oregon's rules contain no provision specifically addressing specialization. A claim to "specialize" is allowed only if it is true and not misleading. Our answer on calling yourself a specialist online compares how states differ.

RPC 7.3: solicitation limits, no label. RPC 7.3 bars solicitation that involves coercion, duress, or harassment, or that targets someone who has said they do not want to be solicited. The amendment history shows the "Advertising Material" labeling requirement was deleted effective January 1, 2017.

What the Oregon State Bar has said about AI

The Board of Governors approved Formal Opinion 2025-205, "Artificial Intelligence Tools," in February 2025. It says Oregon lawyers may use AI tools if they take reasonable steps to become competent with the specific tool, and that they must verify any work done by or with the help of AI. Putting client information into an open model that learns from inputs requires the client's informed consent. It also limits billing for AI-assisted work and requires managers to set AI policies.

The opinion does not address marketing. Your website answers to RPC 7.1 and 7.2 whoever drafts it, which is why an attorney at your firm approves every page we deliver. For the national picture, see which states have issued AI ethics opinions.

Oregon questions need Oregon answers

Which court handles an estate depends on the county. Under ORS 111.075, probate jurisdiction is vested in the county courts of Gilliam, Grant, Harney, Malheur, Sherman, and Wheeler Counties, and in the circuit court for every other county. A statewide page that says "file in circuit court" is right in Portland and wrong in Malheur County.

Venue is its own question. ORS 113.015 lists the county where the decedent was domiciled or had a place of abode, any county where the decedent's property is located, the county where the decedent died, and the county where a personal injury or wrongful death claim could be maintained.

Oregon markets

Market guides cover the courts, cities, and questions specific to each area:

• Portland

Portland pages have to account for a Multnomah County court with several buildings and a metro area that runs across three counties.

What we build for Oregon firms

• Practice-area pages written to RPC 7.1, with the responsible attorney named in the body
• County pages that name the court with probate jurisdiction, county court or circuit court
• Answer posts for the questions Oregon clients ask, each linked to the right practice page

For estate planning firms, the county court split in ORS 111.075 is the first fact to get right. For personal injury firms, ORS 113.015 lets an estate be opened in the county where a personal injury or wrongful death claim could be maintained, a venue option national pages leave out.

Neighboring states

Pages for cross-border clients should say which state's law they explain and where your attorneys are licensed. The Washington guide, California guide, Idaho guide, and Nevada guide show how those rules compare.

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