AI search for Kentucky law firms

Four rules every Kentucky page has to respect

SCR 3.130(7.10): nothing false, deceptive, or misleading. It is the Commission's primary concern. A page can be accurate as a whole and still carry one sentence that misleads when lifted out alone.

AAC Regulation No. 1: results and testimonials. General testimonials are generally acceptable, but not ones that refer to a specific matter. Results from particular matters need their specific facts and legal context, and claims of superior success need objective data. Since an AI reader may see only the results line, the context belongs in the same sentence.

Office location. SCR 3.130(7.20)(3) requires the name and office address of at least one lawyer or the name of a law firm, and Regulation No. 1 bars misstating the location of a bona fide office. A city page that implies an office you do not have is one an assistant may repeat as fact.

SCR 3.130(7.40)(4): specialist claims. A lawyer may not state or imply certification as a specialist unless the certifying organization is approved by a state authority or accredited by the ABA, the organization is named in the communication, and the certification is current. See whether a lawyer can call themselves a specialist online.

Filing and review

The Bar's 2026 materials say the Supreme Court Rules do not require all advertisements to be submitted for review, and the Commission's FAQ says you submit only if you want an advisory opinion. Since January 1, 2016, that is the only type of review the rules provide.

The Kentucky Bar Association's attorney advertising page sets out the process: an attorney-signed request, a $75 fee per advertisement, and an opinion within 30 days. Websites can be submitted whole or as revised pages, and verdict or settlement claims need substantiation. An ad found compliant cannot be the basis for discipline unless it later becomes false or misleading.

What the Kentucky Bar Association has said about AI

KBA Ethics Opinion E-457, "The Ethical Use of Artificial Intelligence in the Practice of Law," was issued March 15, 2024, and formally adopted by the Board of Governors. It says competence includes keeping up with AI's risks and benefits, routine AI use does not by itself require disclosure to clients, fees may need to come down when AI saves time, and AI costs may be charged only with advance written agreement.

The opinion expressly does not address Kentucky's advertising rules, which it says may come into play if a lawyer advertises the use of AI. Your pages answer to SCR 3.130(7.10) whoever drafts them. For the national picture, see which states have issued AI ethics opinions.

Kentucky questions need Kentucky answers

The Kentucky Court of Justice describes District Court as hearing probate of wills, juvenile matters, small claims of $2,500 or less, and civil cases of $5,000 or less. Divorce goes elsewhere: Family Court, a division of Circuit Court, hears dissolution of marriage, custody, support, and adoption.

A page that tells a Kentucky family to "file in probate court" without naming District Court leaves them guessing. A page that names District Court for the will and Family Court for the divorce gives an assistant the right answer to repeat.

Kentucky markets

Market guides cover the courts, cities, and questions specific to each area:

• Louisville

Louisville is a consolidated local government that still contains dozens of separately incorporated cities, so its pages carry an extra layer of place names to handle.

What we build for Kentucky firms

• Practice-area pages written to SCR 3.130(7.10), with results kept next to their facts and context
• Location pages that state where your offices actually are, under SCR 3.130(7.20)(3)
• A page set ready for an advisory opinion request, if you choose to file one

For estate planning firms, District Court probate is the first fact to get right. For family law firms, name Family Court, not just Circuit Court. For personal injury firms, Regulation No. 1's results rules are where most edits land.

Neighboring states

Kentucky shares borders with several states, and markets along the Ohio River can draw clients from across it. Each page should say which state's law it explains and where your attorneys are licensed. The Indiana guide, Ohio guide, Tennessee guide, and West Virginia guide show how those rules differ.

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