AI search for Delaware law firms

Four rules every Delaware page has to respect

Rule 7.1: nothing false or misleading. A lawyer shall not make a false or misleading communication about the lawyer or the lawyer's services. Comment [3] adds that a truthful report of past results may mislead if it creates an unjustified expectation of similar results, and that qualifying language may prevent that finding. An AI answer may lift the figure without the qualifier, so keep them in one sentence.

Rule 7.2(c): a name and an office address. Any communication under the rule must include the name and office address of at least one lawyer or law firm responsible for its content. Naming both in the body, not only the footer, keeps the firm identifiable in the passage an assistant reads.

Rule 7.3(c): targeted solicitations. Written, recorded, or electronic solicitations to someone known to need legal services in a particular matter must carry the words "Advertising Material," with listed exceptions. A practice page is not one, but a follow-up email to a named prospect can be.

Rule 7.4: fields and specialists. Rule 7.4(b) and (c) allow "Patent Attorney" and "Proctor in Admiralty" designations. Under 7.4(d), a lawyer may not state or imply certification as a specialist unless the certifying organization is approved by an appropriate state authority or accredited by the ABA, and its name is clearly identified. The ABA's Delaware certification page lists no state program and recognizes ABA-accredited ones. More in whether a lawyer can call themselves a specialist online.

What Delaware's courts have said about AI

The Delaware Supreme Court adopted the "Interim Policy on the Use of GenAI by Judicial Officers and Court Personnel" by order dated October 21, 2024, on the recommendation of the Delaware Commission on Law and Technology. It covers judges and court personnel, not practicing lawyers: users stay responsible for accuracy, may not delegate decision-making to AI, and may not enter non-public information into non-approved tools.

The Commission's 2024 report, dated March 31, 2025, noted that Delaware then had no published ethics guidance on AI and that the existing conduct rules still apply. Neither document addresses marketing. For duties when using AI tools, Delaware lawyers can look to ABA Formal Opinion 512, released July 29, 2024, and our answer on whether lawyers can use AI to write website content.

Delaware questions need Delaware answers

Delaware's estate procedure does not match the "go to probate court" line in national content. Under 12 Del. C. 1302(a), a will is proved before the Register of Wills for the county in which the testator was domiciled at death, or, for a non-Delaware domiciliary, in any county where the decedent had property. Under 12 Del. C. 2501, the Register of Wills of each county acts only as a Clerk of the Court of Chancery, and under 12 Del. C. 1308(a), a caveat against a will goes to the Court of Chancery before probate is ordered.

A Delaware estate page should name the county Register of Wills for the first steps and the Court of Chancery for disputes.

Where Delaware legal work concentrates

Delaware has three counties, New Castle, Kent, and Sussex, and each has its own Register of Wills. For estate work, the county is the unit that matters, so a statewide firm should say which county office each reader will deal with. The Court of Chancery's jurisdiction over matters in equity, under 10 Del. C. 341, is the other fact that shapes Delaware pages.

What we build for Delaware firms

• Practice-area pages written to Rule 7.1, with each result and its qualifier in the same sentence
• Pages that name the responsible attorney and office address in the body, not only the footer
• County-specific estate content that names the right Register of Wills and the Court of Chancery's role

For estate planning firms, the Register of Wills and Chancery relationship is the first fact to get right. For business law firms, naming the court that hears an equity dispute is the detail national pages skip. For personal injury firms, Comment [3] to Rule 7.1 is where results language needs the most care.

Neighboring states

If you take clients from across a state line, say which state's law each page explains and where your attorneys are licensed. The Maryland guide, the New Jersey guide, and the Pennsylvania guide show how those rules differ from Delaware's.

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