We publish these numbers because firms ask what to expect, and a dated, sourced figure is more useful than a promise. The full breakdown is on our results page.
The numbers
| Firm | Previous 3 months | Last 3 months | Change |
|---|---|---|---|
| Family law | 236 | 2.52K | Nearly 11 times |
| Commercial real estate | 4.01K | 11.1K | Up 177% |
| Estate planning | 4.12K | 6.96K | Up 69% |
Figures are generative AI impressions from each firm's Google Search Console report. Separately, a small estate planning firm reported 103 website leads in September 2026, against a prior average of roughly 25 to 30 a month.
What they do and do not show
An impression means a page appeared where Google's AI features answered a question. It is a sign the content is being used, not proof anyone called. That is why we report inquiries next to impressions and never add the two together. Results depend on the market, the competition and the site a firm starts with, and these are three small practices, not a promise for every firm.
What the firms had in common
Each one published pages that answer what their prospective clients ask, in the attorney's own voice, with the state and court detail a generic page leaves out. The four steps behind that are laid out on our services page, and you can measure your own progress the way our answer on tracking AI citations describes.