PMP described itself as a full-service marketing partner to plaintiffs' personal injury firms nationwide, covering advertising, websites, SEO and lead generation. That breadth is what makes a closure hard: the pieces that bring in cases may sit in accounts the firm has never logged into. The order below runs from what stops calls fastest to what can wait a week.
First, the pieces that stop calls
- Domain and DNS. Find out which registrar holds your domain, whose account it sits in, and when it renews. If the agency registered it, ask the registrar about moving it into the firm's account. A lapsed domain takes the website and any email on it down together.
- Phone numbers. If the agency set up call tracking, the numbers on your site, ads and directory listings may live in its account. Call each one today. A number that stops forwarding loses calls without warning.
- Forms and intake routing. Submit every form on the site and confirm the message reaches a person at the firm. Do the same for chat and scheduling tools.
- Hosting and a full backup. Learn where the site is hosted and get a complete copy: files, database, images and video. If the site runs on the agency's own platform, ask in writing how long it will stay online.
Then, the accounts that hold your history
Google Business Profile, Search Console, Analytics, Tag Manager, Google Ads, Local Services Ads, Microsoft Ads and Meta should each list someone at the firm as an owner or administrator, not just a user. Search Console and Analytics hold years of query and traffic data that a new agency will need to read, and ad accounts carry the conversion history that automated bidding learns from. Add a firm owner to each before any access is removed, and export what you can. Whether the agency or the firm owns the website, the content and the photography is a question for your contract, and your own attorneys will read it better than any marketer.
Keep the search traffic you already earned
A rushed rebuild is where most of the damage happens. Every page that ranks, or that Google's AI Overviews and assistants already quote, earns that position at its current address. Keep the same URLs where you can, and where a page has to move, redirect the old address to its closest replacement with a 301. Before anything goes live, export the list of every URL on the old site and check each one against the new site. We did exactly that when we moved this site off WordPress this week: every old address was mapped to a new page before the switch. After the move, watch the Pages report in Search Console for new errors, and resubmit the sitemap.
Keep your advertising records
Under the advertising rules, the ads were the firm's responsibility, not the agency's. Some states require firms to keep copies of their advertising; Alabama, for example, asks firms to keep each advertisement for six years under Rule 7.2(a), as we covered in our Alabama checklist. Download ad copy, landing pages and creative before accounts close, and review anything you relaunch against your own state's rules.
Before you hire the next agency
Ask the questions this week made obvious. Who will own the domain, the hosting account and every ad and analytics account? Can you export the site and its content at any time? Is the site built on a platform you could move to another provider? A firm should be able to answer each of those without calling the agency. Our list of questions to ask before hiring covers the rest, and every website we build sits in the firm's own accounts from day one. If your firm worked with PMP and wants a second set of eyes on what you have, get in touch.
Keep reading
Sources
- PMP Marketing Group, LLC, notice to clients dated October 16, 2026 (copy reviewed October 20, 2026)
- Business Wire, Practice Made Perfect Partners with Al Ludwig as Chief Executive Officer (February 10, 2026)
- Supreme Court of Alabama, order amending Rules 7.1, 7.2, 7.3 and 8.5 (May 13, 2025; effective January 1, 2026)