Check the doors first
Read your robots.txt and any hosting or security settings that block bots. OpenAI says sites that opt out of OAI-SearchBot are not shown in ChatGPT search answers. On the Google side, nosnippet and max-snippet controls limit how much of your text Google can show in Search, AI features included. Our answer on which AI crawlers to allow walks through each setting.
What tends to separate firms
Neither Google nor OpenAI publishes selection rules for naming a firm. Our working hypothesis, which we test rather than assume, is that the firms that get named have pages specific to the crash types they handle, the state's filing rules, and the counties they serve, with the same name, address, and phone number on their site, their Google Business Profile, and directories. See whether a Google Business Profile matters for AI search.
Google says its systems give more weight to content with strong signals of experience, expertise, authoritativeness, and trust on topics that affect health, finances, or safety. Injury pages touch all three, so attorney review and named sources are part of the page, not decoration.
Results claims travel badly
A sentence like "we win big for crash victims" reads differently when an assistant quotes it alone. North Carolina's Rule 7.1 treats a statement likely to create an unjustified expectation about results as misleading. The North Carolina guide shows how one state's rules apply line by line.
Go deeper
The personal injury practice guide lists the pages to build. For the questions those pages should answer, see what injury victims ask after a crash.