How long should a practice-area page be?

What Google says about length

Google's SEO starter guide, last updated December 10, 2025, lists minimum or maximum content length among the things not to focus on, saying length alone does not matter for ranking. Its guidance on helpful content goes further: writing to a particular word count because you heard Google prefers one is on its list of warning signs, and its answer to whether Google has a preferred word count is no.

The starter guide does ask for structure: break long content into paragraphs and sections, with headings that help readers move through the page.

Size the page by its questions

Start with the questions clients ask before they call, then give each one a heading and a direct answer. That sets the length for you:

• Opening answerTwo to four sentences on what you handle and where.
• One section per questionEach opens with its answer, then the state's process.
• SourcesThe statute or court rule behind each factual claim.
• One next stepHow to reach the firm, without pressure.

From our work, a matter with several stages, such as estate administration, needs more sections than a single filing. That is a working rule, not a Google rule. The pattern is laid out in what an answer-first practice-area page is, and the personal injury guide shows how one practice's questions shape its pages.

When one page should become two

If a section answers a question people search on its own, with its own process and its own sources, it may deserve its own page. If a page repeats the same answer across sections to look longer, cut it. Short questions that do not fit any practice page may belong on a firm FAQ; see whether a firm needs an FAQ page.

Go deeper

The AEO guide for law firms covers how to structure each section so it can be quoted on its own.

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