How the two models compare
| Project | Retainer | |
|---|---|---|
| What you buy | A named set of pages | A monthly amount of work |
| Price | Agreed before work begins | Recurring, whatever gets done |
| Best for | Building or rebuilding the core pages | New questions, updates, and expansion |
| Main risk | Scope set too narrow | Core work stretched over many months |
The core pages, your practice pages, local pages, and answers to the questions clients ask most, are the work that matters most. Spreading them across a year of monthly invoices delays the pages that would be doing the work.
How we price it
The foundation is a fixed-price project delivered in 30 to 60 days, starting at $9,500. Its scope comes from a content gap analysis against your top two or three competitors, and you see the price before you commit. Ongoing work is optional, starts at $1,500 a month, and runs month to month. Market exclusivity comes with most monthly plans, and every page is approved by the attorney before it is published. Details are on our pricing page.
What to watch for in either model
Google's advice on hiring an SEO says no one can guarantee a #1 ranking on Google, and AI answers vary by person, place, and day. A contract priced on promised rankings or citations is priced on something no one controls. Ask for the page list, the approval process, and how results will be measured; the questions to ask a provider covers the rest, and what AEO costs covers what drives the price.
Go deeper
The guide to AI search for law firms shows what the foundation pages need to contain. To judge the writing before paying for anything, request a free rewrite of one page; it arrives by email, and a call is optional. The practice-area guides show the pages a foundation project typically covers for each practice.
Common questions
Is there a minimum term for ongoing work?
Not with us. Ongoing work runs month to month after the foundation project, and you can stop it when it stops earning its place.