Access, then answers
Google says a page must be indexed and eligible to appear in Search with a snippet to be shown in AI Overviews or AI Mode, and that no special schema or AI text file is required. OpenAI says sites that opt out of OAI-SearchBot are not shown in ChatGPT search answers. If both doors are open, the remaining question is whether your page is the clearest answer available. Our answer on how ChatGPT decides which lawyers to mention covers the access side.
State statute, stated plainly
Custody pages are a good test. In North Carolina, G.S. 50-13.2(a) directs the court to award custody to whoever will best promote the interest and welfare of the child. A page that names that standard, cites it, and explains what the court looks at gives an assistant a sentence it can quote accurately. A page that says "judges decide what is fair" does not.
Google also says its systems give more weight to content with strong signals of experience, expertise, authoritativeness, and trust on topics that affect a person's finances, health, or safety. Family law qualifies, so pages should be written or reviewed by the attorney. The North Carolina guide shows the state detail in full.
A structure that survives quoting
How do judges decide custody in [state]?
[The legal standard in one or two sentences, with the statute cited.]
[What the court considers, and what the first hearing usually involves.] [When to call.]
No predictions, no "we always win custody." For the full pattern, see what an answer-first page is.
Go deeper
The family law guide lists the pages to build. For the questions that should drive them, read what divorce clients ask before calling a lawyer.