Every Other Day, Another Robot Post: Why Most Law Firms Are Getting AI Search Completely Wrong
I've been analyzing attorney websites for three years now. The last six months? It's gotten ridiculous. Firms are publishing content...
I've been analyzing attorney websites for three years now. The last six months? It's gotten ridiculous. Firms are publishing content...
Let me show you two paragraphs about estate planning. Both are optimized for the same keywords. Both mention Texas law....
I've been watching the legal marketing world pretend everything is fine while the ground shifts underneath us. It's not fine....
You tried ChatGPT for your blog. You asked it to write about your practice area. And it was... fine. Professional....
You're budgeting $70,000 for that paralegal position. Here's what you're actually spending: $110,000 minimum, and that's if everything goes smoothly....
You tried ChatGPT for your practice. It gave you generic email templates that sounded like a robot wrote them. Generic...
