It’s Not What You Say. It’s Who Says It.
You know what the problem is with content today? Everyone sounds the same. Your competitor hires a writer. You hire...
You know what the problem is with content today? Everyone sounds the same. Your competitor hires a writer. You hire...
Day 7: 178 clicks, 1,658 impressions across 5 local incident posts. Day 10: 900 clicks, 14,593 impressions across 9 local...
To every attorney and legal marketing director reading this on the edge of 2026: You already know something is wrong....
There's content. There's AI content. There's legal content. There's AI legal content. And then there's Voice DNA℠. We're not competing...
We just filed to trademark Voice DNA for Attorneys. Here's why that matters more than you think. What Just Happened...
Why legal marketing agencies keep delivering the same inadequate solution, and what it actually takes to build pages that work...
Here's something we get asked regularly: "If Voice DNA is so effective at getting law firms cited in Google's AI...
The game changed in 2024. And most attorneys still don't know it. Here's what's actually happening when someone searches for...
Six months is the magic number. Not because we made it up. Because the data shows it. After six months...
We have a strange problem. Actually, it's fascinating more than strange. Here's what happens: We connect with an attorney on...
There's a race happening right now in legal marketing. Most attorneys don't even know they're in it. The ones who...
I've been analyzing attorney websites for three years now. The last six months? It's gotten ridiculous. Firms are publishing content...
Let me show you two paragraphs about estate planning. Both are optimized for the same keywords. Both mention Texas law....
I've been watching the legal marketing world pretend everything is fine while the ground shifts underneath us. It's not fine....
You tried ChatGPT for your blog. You asked it to write about your practice area. And it was... fine. Professional....
You're budgeting $70,000 for that paralegal position. Here's what you're actually spending: $110,000 minimum, and that's if everything goes smoothly....
You tried ChatGPT for your practice. It gave you generic email templates that sounded like a robot wrote them. Generic...
