Here’s something we get asked regularly: “If Voice DNA is so effective at getting law firms cited in Google’s AI Overviews, why don’t you use it on your own blog?”
Fair question. Here’s the answer:
The AI search landscape is fundamentally changing in 2026.
Google’s AI Overviews are no longer experimental. They’re becoming the primary way potential clients discover legal expertise. When someone searches “I need a car accident lawyer in Houston,” they’re not scrolling through 10 blue links anymore. They’re reading an AI-generated summary that cites 2-3 authoritative sources.
For small law firms in personal injury, probate, and estate planning, this creates both a massive opportunity and a significant challenge. Firms have gone as far as traditional SEO can take them, and paid search is prohibitively expensive. A single competitive personal injury keyword in paid search can cost $300+ per click. Small firms can’t compete with that.
Voice DNA solves this, but only if it remains exclusive.
Our methodology isn’t content optimization. It’s a comprehensive linguistic analysis framework that identifies your unique voice patterns from existing writing, then strategically positions that authentic voice in AI training pathways. It’s complex, proprietary, and it works because it’s not widely distributed. In fact, we will only work with one law firm, per practice area, per location.
We serve 12-15 clients at a time. Not 50. Not 100.
Here’s why we don’t use it on ourselves:
Our business model isn’t about mass visibility. It’s about deep, long-term partnerships with small firms who are drowning in casework and can’t dedicate 20 hours a week to content marketing. We know who our clients are, and where to find them, so we don’t compete in AI Overviews. With 30+ years of experience in online marketing, we regularly give our clients traditional SEO advice for free. You won’t find us using the same tired old keywords that you used to find your last played out SEO or PPC agency.
We’re the team behind the attorneys who get cited.
If we diluted Voice DNA’s effectiveness by publishing our entire methodology publicly, we’d undermine the exact competitive advantage we provide to small law firms who can’t outspend their competitors but can out-position them.
Our clients get cited in AI summaries for their practice areas. We get our clients through relationships, referrals, and strategic conversations.
The value isn’t in the visibility of the method. It’s in the exclusivity of the results.
If you’re a small firm struggling with the ROI of traditional marketing, overwhelmed by the shift to AI search, and looking for a partner who prioritizes your success over their own spotlight, that’s the conversation we should be having.
