You tried ChatGPT for your blog. You asked it to write about your practice area.
And it was… fine. Professional. Informative.
Also completely generic. Forgettable. Exactly like what every other attorney in your market is publishing.
So you tried being more specific with your prompts. You asked for a different tone. You requested a unique angle.
Still generic.
Here’s what’s actually happening: Everyone is using the same AI. They’re asking similar questions. They’re getting identical answers. And their content all sounds like it came from the same robot writer.
Because it did.
Why ChatGPT Can’t Make You Sound Different
ChatGPT is trained on millions of documents. When you ask it to write about personal injury law, it pulls from thousands of personal injury websites. When you ask for family law content, it synthesizes from countless divorce attorney sites.
The result? An average of everything it’s ever seen on that topic.
Average is the enemy of differentiation.
Every attorney using ChatGPT for “car accident blog post” gets variations of the same thing. Same structure. Same talking points. Same vocabulary. Same tone.
Your content doesn’t sound like you. It sounds like the statistical average of all attorneys.
And potential clients can tell.
The Three Ways Generic AI Kills Your Marketing
Your Voice Disappears
You built your practice on being different. Maybe you’re aggressive in the courtroom. Maybe you’re empathetic and patient. Maybe you’re technical and precise.
Generic AI erases all of that. It gives you the same measured, professional, utterly bland voice as every other firm.
Clients hire attorneys they trust. Trust comes from authenticity. Authenticity requires a distinctive voice. Generic AI eliminates your voice entirely.
Your Content Blends Into Noise
When every law firm’s blog sounds the same, your content becomes invisible. Same headers. Same structure. Same insights. Same calls to action.
Potential clients reading multiple firm websites can’t tell you apart. Your content marketing budget buys you… sameness.
You’re competing for attention in an attention economy. Blending in is death.
AI Platforms Can Detect It
Here’s what most attorneys don’t realize yet. AI Overview platforms are getting better at detecting generic AI content.
They prioritize content that demonstrates genuine expertise and authentic voice. They filter out obvious template content and generic structures.
When AI Overviews scan your blog and see the same patterns they’ve seen on 10,000 other legal sites, you don’t get cited. Your competitors with authentic voices do.
Why “Better Prompts” Won’t Save You
You’ve seen the prompt engineering courses. The ChatGPT masterclasses. The “secret prompts” that supposedly fix everything.
They don’t work. Not for differentiation anyway.
Better prompts get you better generic output. More detailed generic output. More sophisticated generic output.
Still generic.
The problem isn’t your prompting skill. The problem is that you’re using the same tool as everyone else and asking it to do the same thing as everyone else.
No prompt engineering trick changes this fundamental issue.
What Actually Works: Custom AI Trained on YOUR Voice
There’s a different approach. Instead of using generic AI that’s trained on everyone’s content, build custom AI trained specifically on how YOU write.
This is what we do at Smart Chimp. We mathematically extract your writing patterns across 13 dimensions:
- Sentence structure (how long your sentences are, how you vary them)
- Vocabulary frequency (which words you use most, which you avoid)
- Tone markers (how you express confidence, empathy, urgency)
- Punctuation personality (commas vs. semicolons, questions vs. statements)
- Paragraph rhythm (short bursts vs. longer explanations)
We call this Voice DNA analysis. One 30-minute conversation with your content, and we can replicate how you write with 98% accuracy.
Then we use AI strategically. Not to generate generic content from scratch, but to scale YOUR voice across unlimited content.
The output sounds like you wrote it. Because it matches your linguistic fingerprint.
Generic AI vs. Voice DNA: A Real Example
Here’s what generic ChatGPT produces for a personal injury attorney writing about car accidents:
“If you’ve been involved in a car accident, it’s important to understand your legal rights. Navigating the complex landscape of personal injury law can be challenging. Our experienced attorneys are here to help you through this difficult time. Contact us today for a comprehensive evaluation of your case.”
Now here’s the same topic written with Voice DNA technology for an aggressive trial attorney:
“Insurance companies bet you won’t fight back after a car accident. They’re wrong. We take these cases to trial, and juries reward that aggression. You got hurt because someone else screwed up. Don’t settle for what they offer first. Make them pay what they owe.”
Both paragraphs are about car accidents. Both are professional. Both are accurate.
Only one sounds like it was written by a specific human being.
Why This Matters Now More Than Ever
AI Overviews are replacing traditional search. When someone searches for “car accident lawyer Charlotte,” they increasingly see an AI-generated summary at the top of results.
That summary cites specific law firms. The ones with authentic voice and genuine expertise get cited. The ones with generic AI content get ignored.
This shift is happening right now. Every month your content sounds generic is a month your competitors with authentic voice pull ahead.
The gap compounds. They get cited. They get clicks. They get cases. Their content builds authority. Their rankings improve.
Meanwhile, your generic blog sits on page two.
The Cost of Sounding Like Everyone Else
You spent $60,000 or more building your website. Maybe $5,000 a month on marketing. Hours writing or reviewing blog posts.
And you sound exactly like the attorney across town who spent $3,000 on Fiverr content.
That’s what generic AI does. It makes expensive and cheap indistinguishable.
Your investment in quality gets wasted. Your brand gets diluted. Your differentiation disappears.
Potential clients can’t tell why they should choose you instead of anyone else.
What You Can Do About It
You have three options:
Option 1: Keep using generic AI. Accept that your content will sound like everyone else’s. Watch competitors with custom systems pull away. Hope that somehow it works out anyway.
Option 2: Stop using AI entirely. Go back to manual content creation. Slow, expensive, but at least it’s authentic. Fall further behind firms using AI effectively.
Option 3: Build custom AI systems trained on your voice. Create content at scale that sounds like you wrote it. Differentiate while maintaining velocity. Operate at a level competitors can’t match.
Most firms will choose Option 1 because it’s easiest. Some will choose Option 2 because they’re scared of AI.
The firms that dominate their markets? They’re choosing Option 3.
Ready to Sound Like Yourself Again?
We build custom AI systems for law firms. Voice DNA analysis, strategic content calendars, done-for-you execution.
You approve. We execute. Your content sounds like you wrote it.
Book a free 30-minute consultation. We’ll show you exactly what your custom system would look like.
