We have a strange problem.
Actually, it’s fascinating more than strange.
Here’s what happens:
We connect with an attorney on LinkedIn. They accept. We send them a message:
“Hey, we built AI that replicates attorneys’ writing voices. Want to see a free sample of YOUR voice? Send us 3-5 pages of your writing and we’ll generate content that sounds like you.”
Some attorneys respond immediately. “This is incredible. Let’s talk.”
Others? Complete silence.
Radio silence after they SEE the sample.
And that’s the part that puzzles us.
The Attorneys Who Get It
Let’s start with the ones who respond.
They send us writing samples. Blog posts. Articles. Court briefs. Website copy. Whatever they have.
We analyze their voice across 13 linguistic dimensions. We generate a sample piece of content in their exact style.
We send it back.
Their reactions:
“Holy shit, this sounds exactly like me.”
“I had to read this twice to make sure I didn’t write it.”
“This is incredible. How did you do this?”
“Can you do this for all my content?”
“When can we start?”
These attorneys immediately understand what they’re looking at.
They see the competitive advantage:
- Content that sounds authentically like them
- Published consistently without them writing it
- Getting cited by AI platforms because it’s not generic ChatGPT slop
- Scaling their voice across blogs, city pages, social media, newsletters
They get it. They want it. We start working together.
These are the attorneys who will dominate their markets over the next 12 months.
This Isn’t Just About Blog Posts
Here’s what some attorneys miss when they see a Voice DNA sample:
They think “Oh, this is a blog writing service.”
It’s not.
Voice DNA is the ENGINE that powers your entire content operation.
One Voice DNA analysis unlocks:
Blog posts in your voice (4-12+ per month, consistently)
Social media in your voice (each blog becomes 3-5 LinkedIn/Facebook posts automatically – that’s 12-50 social posts per month without you touching social media)
City pages in your voice (20, 50, 100+ geographic pages that all sound like YOU practicing in each city, not templated garbage)
Lead magnets in your voice (guides, checklists, resources that build trust before prospects even call you)
Newsletters in your voice (monthly emails to past clients driving referrals and repeat business)
Email sequences in your voice (nurture prospects over weeks with authentic follow-up, not generic drip campaigns)
ALL of this sounds like you. ALL of this gets published consistently. NONE of it requires you to write.
So when you see a Voice DNA sample and think “this is just for blogs,” you’re missing the point.
It’s not a blog writing service. It’s YOUR voice scaled across every channel where your prospects and clients see you.
Website. Social media. Email. Lead generation. Client retention. Geographic domination.
One analysis. Unlimited applications.
The attorneys who respond immediately? They see this. They understand they’re not hiring a blog writer. They’re building a competitive moat.
The Attorneys Who Ghost
Then there are the others.
Same process. They connect on LinkedIn. They agree to see a sample. They send us their writing.
We analyze it. We generate a sample in their voice. We send it back.
Then… nothing.
No response.
No “thanks but not interested.”
No “this is interesting but not for us.”
Just silence.
And we’re left wondering: What are they thinking?
What Might Be Going Through Their Heads
We’ve thought about this a lot. Here are our theories:
Theory 1: They’re Scared
They see content that sounds EXACTLY like them.
And it freaks them out.
“If AI can write like me, what does that mean for my expertise?”
“If this sounds like me, is my writing not unique?”
“What happens to my personal brand if AI can replicate my voice?”
Our take: This is the wrong fear.
Voice DNA doesn’t replace your expertise. It scales it.
You’re still the one with 20 years of legal experience. You’re still the one clients call. You’re still the expert.
Voice DNA just means you can publish 10X more content in your voice without spending 40 hours per month writing.
Your competitors are the threat, not the tool.
Theory 2: They Don’t Believe It’s Real
“This has to be a trick.”
“There’s no way AI wrote this. They probably had a human writer copy my style.”
“This seems too good to be true.”
Our take: Fair skepticism, but wrong conclusion.
Voice DNA is real. The technology works. We’ve done this for dozens of law firms.
The proof is in the sample we sent you. Read it. Compare it to your actual writing. It’s not close. It’s identical.
And if you still don’t believe it works, why not respond and ask how we did it?
Theory 3: They’re Overwhelmed
“This is amazing but I don’t have time to think about this right now.”
“I’m slammed with cases. I’ll come back to this later.”
“Let me finish this trial and then I’ll respond.”
Our take: We get it. Attorneys are busy.
But here’s the thing: The attorneys who ARE responding? They’re busy too.
They’re just prioritizing differently.
They see that their competitors are figuring out AI-powered content. They see that prospects are asking AI platforms for attorney recommendations. They see the shift happening.
They’re making time for this because they understand that NOT making time means falling behind.
Theory 4: They Think It’s Too Expensive
“This probably costs $10K per month.”
“Small firms can’t afford this.”
“I’ll just keep using ChatGPT for free.”
Our take: Voice DNA starts at $1,500/month for most firms.
That’s less than one client case.
And if you keep using ChatGPT for free, you’ll keep sounding like everyone else who uses ChatGPT for free.
Generic content = not getting cited = losing cases to attorneys who sound authentic.
The cost isn’t the issue. The cost of NOT doing this is the real problem.
Theory 5: They Don’t See the Urgency
“This is cool but I don’t need it right now.”
“My marketing is fine.”
“I’ll think about this next quarter.”
Our take: The shift to AI-driven search is happening NOW.
Google’s AI Overviews rolled out in 2024. They’re citing 2-3 attorneys per search.
If you’re not one of those 2-3, you’re invisible.
The attorneys responding to Voice DNA samples understand this. They see the race. They’re moving fast.
The attorneys who don’t respond? They’ll figure it out in 6-12 months when their case volume drops and they realize their competitors are getting all the AI citations.
By then, the window will be smaller and the competition will be fiercer.
Theory 6: They’re Just Not Interested
“AI content isn’t for me.”
“I prefer to write my own content.”
“This doesn’t fit my practice.”
Our take: Totally valid.
Not every attorney needs this. Some have the time and energy to write everything themselves. Some have in-house marketing teams handling content. Some practice areas don’t rely on content marketing.
If that’s you, cool. No hard feelings.
But if that’s NOT you – if you’re struggling to publish consistently, if your content sounds generic, if you’re losing visibility to competitors – then ignoring a free sample of YOUR voice replicated by AI seems like a missed opportunity.
What We Wish They’d Say
Here’s what we’d love to hear instead of silence:
“This is interesting but not the right time for us.”
“We’re already working with another content provider.”
“Our practice doesn’t rely on content marketing.”
“This is cool but outside our budget right now.”
“Not interested, but thanks for the sample.”
Any of these responses would be fine.
We’re not hurt by rejection. We’re puzzled by ghosting.
Especially when the thing they’re ghosting is something they’ve never seen before.
The Attorneys Who Will Win
Here’s what we know for certain:
The attorneys who respond to Voice DNA samples – who engage, ask questions, and take action – are the ones who will dominate their markets over the next 12-24 months.
Why?
Because they see what’s happening:
- AI platforms are changing how clients find attorneys
- Generic ChatGPT content gets ignored
- Authentic voice gets cited
- Consistency builds trust
- The window to become a cited source is NOW
The attorneys who ghost us?
Maybe they’ll figure it out later. Maybe they won’t. Maybe they’re perfectly fine without this.
But we can’t help wondering what they’re thinking when they see a sample of their own voice replicated by AI – something completely new, something their competitors don’t have – and choose to say nothing.
If You’re One of the Attorneys Who Ghosted
Maybe you’re reading this.
Maybe you saw a Voice DNA sample and didn’t respond because you were busy, or skeptical, or scared, or just not sure what to make of it.
Here’s what we’d say:
You saw something real. That sample we sent you? That’s YOUR voice. Not ChatGPT generic. Not a human writer imitating you. Your actual communication style replicated by AI.
That’s a competitive advantage your competitors don’t have.
And if you’re not interested, that’s totally fine. Just tell us.
But if you ARE interested and you’re just sitting on it because you’re not sure what to do next?
Just respond.
Ask a question. Voice a concern. Tell us what’s holding you back.
Because the attorneys who ARE responding? They’re already building momentum. They’re already getting cited. They’re already pulling ahead.
The Race Is Happening
We keep saying this because it’s true:
There’s a race happening in legal marketing right now. AI platforms are citing 2-3 attorneys per search in each market.
The attorneys who understand this are moving fast.
The ones who don’t? They’re watching from the sidelines, not realizing they’re in a race.
Or maybe they DO realize it, and that’s why they’re not responding to Voice DNA samples.
Maybe the silence isn’t confusion or fear or busy-ness.
Maybe it’s denial.
“If I don’t acknowledge this shift is happening, maybe it’s not happening.”
But it IS happening. Whether you respond to our LinkedIn messages or not.
What Happens Next
We’ll keep building Voice DNA for the attorneys who get it.
We’ll keep sending samples to attorneys who are curious.
Some will respond with excitement. Some will ghost us.
And in 12 months, we’ll see which group is getting cited by AI platforms and which group is wondering where their clients went.
If you’re one of the attorneys who saw a Voice DNA sample and didn’t respond, you know where to find us.
If you’re an attorney who’s never seen Voice DNA and you’re curious what your voice looks like when replicated by AI?
Send us 3-5 pages of your writing. We’ll show you.
No obligation. No sales pitch. Just a sample of YOUR voice.
Then you can decide if you want to respond or ghost us like the others.
Either way, the race continues.
Curious what YOUR Voice DNA looks like? Get a free sample or schedule a strategy call.
