Walk into any law firm using AI for content and you’ll hear the same thing:
And yet everything still sounds the same.
That’s because telling AI to “write in a professional but approachable tone” produces the same output for every firm that uses those instructions. You’re all pulling from the same generic playbook.
Here’s what makes this fundamentally different:
Give the AI instructions about how to write. “Be conversational.” “Sound authoritative.” “Keep it simple.”
Map how you actually communicate, then train AI to replicate those exact patterns without you having to write anything.
One is telling AI what to do.
The other is showing AI who you are.
The difference shows up in every sentence.
We’re not looking at “tone” or “style.” Those are surface-level descriptors that don’t capture what makes someone’s writing distinctive.
We map the underlying patterns in how you communicate:
How you construct and sequence ideas
How you choose and deploy language
How you build credibility with readers
How you make complex topics accessible
How you engage and position your audience
These aren’t things you consciously think about when you write. But they’re what make you sound like you instead of sounding like Generic Attorney #47.
Once we’ve mapped these patterns, we can replicate them at scale.
We need 10-30 pages of your writing. Blog posts, articles, client guides, even emails to clients explaining legal concepts. The more variety, the more accurate the profile.
Don’t have that much? We can record you explaining topics verbally and work from transcripts. How you speak often mirrors how you write.
This is where the proprietary work happens. We’re not just reading your content and noting that you “use short sentences” or “prefer active voice.”
We’re extracting the deeper communication patterns that operate below conscious awareness. The methodology is proprietary and took years to develop.
This step takes 3-5 days.
Your pattern profile becomes the foundation for content generation. When we create a blog post, the AI isn’t working from generic instructions. It’s replicating your documented communication DNA.
First drafts come to us for review before you see them. We verify accuracy, check bar compliance, ensure voice consistency.
You get final approval on everything.
Over time, the model learns from your feedback and becomes more precise.
They don’t have your profile. They don’t have access to our analysis methodology. Even if they knew you were using Voice DNA, they couldn’t reproduce what makes your voice distinct.
That’s your moat. That’s why this works when generic AI doesn’t.
Attorneys always ask: “Is this ethical?”
You’re using AI as a tool, the same way you’d use legal research software, dictation technology, or a paralegal for drafting. The bar doesn’t prohibit tools.
The content is based on YOUR expertise and YOUR communication patterns. AI is the implementation mechanism, not the source of legal knowledge.
You review and approve everything before publication. You’re responsible for accuracy and compliance, exactly as you would be with any content.
We’ve worked with dozens of law firms across multiple jurisdictions. Zero bar complaints. Because we do this correctly.
We could describe this all day. Or we could just show you.
Send us 3-5 pages of your writing. We’ll analyze it and generate one piece of content in your voice. Free. No obligation.
If it sounds like generic AI, don’t hire us.
If it sounds like you actually wrote it, let’s talk about what we can do at scale.
If you move forward, here’s what the first 30 days look like:
You’ll have authentic content publishing consistently in your voice without writing a single word.
