Lawyer Marketing
Here’s the thing about working with attorneys: they’ve been burned. A lot. Last week I reached out to a personal injury lawyer on LinkedIn. Nice
January 28, 2026
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Here’s the thing about working with attorneys: they’ve been burned. A lot. Last week I reached out to a personal injury lawyer on LinkedIn. Nice
It’s 2:47 AM. She’s sitting at her kitchen table. The kids are finally asleep. Her neck still hurts from the impact three days ago, but she
Let me tell you something that’s going to make some people uncomfortable. That 12-month contract you just signed with the marketing agency? The one promising
Day 7: 178 clicks, 1,658 impressions across 5 local incident posts. Day 10: 900 clicks, 14,593 impressions across 9 local incident posts. That’s not linear
To every attorney and legal marketing director reading this on the edge of 2026: You already know something is wrong. Your Google Ads cost more
There’s content. There’s AI content. There’s legal content. There’s AI legal content. And then there’s Voice DNA℠. We’re not competing in the “AI content for
The game changed in 2024. And most attorneys still don’t know it. Here’s what’s actually happening when someone searches for an attorney right now. The
We have a strange problem. Actually, it’s fascinating more than strange. Here’s what happens: We connect with an attorney on LinkedIn. They accept. We send
I’ve been analyzing attorney websites for three years now. The last six months? It’s gotten ridiculous. Firms are publishing content every single day. Sometimes twice
Let me show you two paragraphs about estate planning. Both are optimized for the same keywords. Both mention Texas law. Both have proper schema markup.