Lawyer Marketing
Day 7: 178 clicks, 1,658 impressions across 5 local incident posts. Day 10: 900 clicks, 14,593 impressions across 9 local incident posts. That’s not linear
January 2, 2026
No Comments
Day 7: 178 clicks, 1,658 impressions across 5 local incident posts. Day 10: 900 clicks, 14,593 impressions across 9 local incident posts. That’s not linear
To every attorney and legal marketing director reading this on the edge of 2026: You already know something is wrong. Your Google Ads cost more
There’s content. There’s AI content. There’s legal content. There’s AI legal content. And then there’s Voice DNA℠. We’re not competing in the “AI content for
The game changed in 2024. And most attorneys still don’t know it. Here’s what’s actually happening when someone searches for an attorney right now. The
We have a strange problem. Actually, it’s fascinating more than strange. Here’s what happens: We connect with an attorney on LinkedIn. They accept. We send
I’ve been analyzing attorney websites for three years now. The last six months? It’s gotten ridiculous. Firms are publishing content every single day. Sometimes twice
Let me show you two paragraphs about estate planning. Both are optimized for the same keywords. Both mention Texas law. Both have proper schema markup.
I’ve been watching the legal marketing world pretend everything is fine while the ground shifts underneath us. It’s not fine. If your firm is still
You tried ChatGPT for your blog. You asked it to write about your practice area. And it was… fine. Professional. Informative. Also completely generic. Forgettable.