I’ve been analyzing attorney websites for three years now. The last six months? It’s gotten ridiculous. Firms are publishing content every single day. Sometimes twice
Let me show you two paragraphs about estate planning. Both are optimized for the same keywords. Both mention Texas law. Both have proper schema markup.
You tried ChatGPT for your blog. You asked it to write about your practice area. And it was… fine. Professional. Informative. Also completely generic. Forgettable.