We don’t have 200 clients running the same cookie-cutter playbook.
We work with a select number of law firms. We do it exceptionally well. And we offer market exclusivity so you’re never competing against our other clients.
That’s the entire business model.
After 50+ years of combined experience in digital marketing and content across multiple industries, we made a deliberate choice in 2022:
Attorneys have complex expertise that’s hard to communicate clearly. You need content that demonstrates authority without sounding arrogant or inaccessible.
Attorneys face strict bar compliance requirements. Generic AI content creates risk. Voice DNA-based content maintains your authentic voice while staying compliant.
Attorneys operate in competitive markets where differentiation matters. When every firm publishes the same “10 estate planning tips” garbage, authentic voice becomes your competitive advantage.
Attorneys value quality over volume. You’d rather pay for content that actually works than chase cheap solutions that waste time.
We built Voice DNA specifically for this market. Everything we do is designed around the unique needs of legal professionals.
We only work with one firm per practice area per market.
That means when you sign up as a personal injury firm in Phoenix, we won’t take on your direct competitors. Ever.
Your competitive advantage stays yours.
This isn’t just positioning. It’s how we operate. We’ve turned down business because we already work with a competing firm in that market.
Because our job is to make you more successful than your competitors. We can’t do that if we’re also working with your competitors.
It also means we keep our client roster deliberately small. We’re selective about who we work with because we need to deliver exceptional results, not manage hundreds of mediocre accounts.
We’re industry veterans who’ve spent decades in digital marketing, content strategy, and technology. We’ve built businesses, scaled agencies, and worked with professional service firms long before AI became a buzzword.
Since 2022, we’ve focused exclusively on developing AI systems that help attorneys communicate more effectively. Voice DNA didn’t exist three years ago. We built it from the ground up through trial, error, and obsessive refinement.
We handle strategy, analysis, content review, and quality control ourselves. AI handles the heavy lifting of content generation based on your Voice DNA profile.
You’re working with people who understand both the technology and the legal industry. Not a call center reading from scripts.
Every law firm pumping out the same “In today’s digital age” blog posts is training prospects to ignore all of them. AI platforms are skipping over generic content entirely.
Authenticity matters more now than ever. The firms winning are the ones who sound distinctly like themselves, not like everyone else.
We’re not trying to write content for you. We’re trying to replicate how you already communicate so you can do it at scale without the time investment.
The goal isn’t “more content.” The goal is content that sounds like you actually wrote it.
We’d rather publish 4 exceptional blog posts per month that get cited by AI platforms and convert prospects than 20 mediocre posts that nobody reads.
We don’t chase vanity metrics. We chase results.
If we work with your competitors, we’re not really working for you. Market exclusivity ensures your competitive advantage stays yours.
We’re not trying to be the biggest agency. We’re trying to be the best at what we do for a small number of firms.
100+ clients, standardized packages, junior account managers, offshore writers, quarterly contracts
Select client roster, customized strategies, direct access to principals, proprietary Voice DNA technology, month-to-month agreements
"We can help anyone in any industry"
Attorneys only. We understand your market, your constraints, and your compliance requirements.
Lock you into 6-12 month contracts because they know clients leave
Month-to-month only. If we don't deliver, fire us immediately.
Work with competing firms in the same market
One firm per practice area per market. Your competitors can't hire us.
We don’t take on every firm that applies. Here’s what we’re looking for:
You value quality over cheap solutions. If you’re shopping for the lowest price, we’re not the right fit.
You’re committed to consistent content. We can’t help firms that want to publish sporadically or ghost for months at a time.
You’re willing to provide writing samples. Voice DNA requires actual writing to analyze. If you don’t have any content we can work from, this won’t work.
You understand AI is a tool, not magic. We produce exceptional content in your voice. We don’t guarantee 50 new clients in 30 days. Results come from consistent authority-building over time.
You’re not looking for a “set it and forget it” solution. We handle the heavy lifting, but you need to stay engaged with strategy calls and content approval.
If that describes you, we should talk.
We’re not going to pressure you into a sales call or hit you with aggressive follow-up emails.
Here’s how this works:
Send us 3-5 pages of your writing. We’ll analyze it and generate one piece of content in your voice. No obligation. You’ll see exactly what this looks like before spending a dollar.
30-minute conversation to discuss your goals, your market, and whether this is a good fit. No hard sell. If we’re already working with a competitor in your market, we’ll tell you upfront.
See what’s included at each tier and decide what makes sense for your firm.
We work with attorneys who are serious about differentiation and willing to invest in quality. If that’s you, let’s talk.